Audi has long been a well-known German luxury brand, and it is continuing to hit record sales targets year after year. The company is working to increase annual sales from 1.4 million worldwide to 1.5 million worldwide. You may be asking yourself who exactly is buying all of those vehicles, and a big portion of the answer in the U.S. is young professionals. In 2014, Audi’s U.S. CEO Scott Keogh noted that 50 percent of the company’s sales were to Gen X and Gen Y customers. As more and more individuals from this younger demographic begin to break into the luxury auto market, Audi’s sales will continue to thrive. Here are a few reasons why.
Affordable Luxury
The competition Audi faces is generally a bit more expensive, so they stand out for younger people who want an affordable luxury option. Many young people are looking for a good balance between a high-end item and an achievable price point.
Reliability
Nobody wants to spend money on a car only to have to get a new one relatively soon due to the overall poor quality of the vehicle. Our Audi mechanic in Chicago is consistently impressed with Audi’s quality.
Appealing Technology
Everyone knows Gen X and Gen Y love modern technology, and Audi capitalizes on this by including impressive technology in their vehicles. Technology includes GPS systems, the latest tech gadgets and a sleek interior to appeal to all of the senses.
Stylish & Powerful
Let’s face it; Audis are easy on the eyes. Their modern, young design is simple and appealing. Plus, they have powerful engines without being over the top, satisfying nearly every buyer’s need for speed.
In the case that you drive an Audi and need an Audi mechanic in Chicago, our team at VFC Engineering has the experience and passion that you need. Get in touch with us today to schedule your appointment.
